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Invisalign
Invisalign -- Made to Move

RAN IN: United States

CLIENT
Align Technology, Inc.

AGENCY
Colle McVoy *Lead Agency

Mike Caguin, Chief Creative Officer
Laura Fegley, Executive Creative Director
Jamie Moran, Account Director
Michelle Cherland, Associate Creative Director
Hilary Lund, Associate Insight Director
Ned Munson, Senior Art Director
Maria Pazos, Insight Director
Amber Young, Account Director
Chris Rasmussen, Project Manager
Karen Nauta, Associate Account Director


MEC Global


SUMMARY

We set out to re-position Invisalign as an emotional, human brand based on a simple insight: Invisalign moves more than just teeth, it moves peoples’ lives forward. By activating the human desire to advance in life, we created Made to Move – a global campaign that celebrated the power of a smile to transform peoples’ lives and inspired them to chase after the next amazing version of themselves. The results: demand for Invisalign soared in 2017 reaching an all-time high revenue mark and 32.3% year-over-year growth in sales.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);INTERNAL MARKETING;POINT OF CARE (POC);Brochures;PRINT;Trade/Professional;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)

Audience: Men

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English