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Unbranded Initiative
Helping Smokers Click to Quit with Quitters Circle

RAN IN: United States

CLIENT
Pfizer Inc.

AGENCY
Ogilvy Public Relations *Lead Agency

Michael DiSalvo, Account Supervisor


Group SJR


ghg | greyhealth group


Wunderman


SUMMARY

The American Lung Association and Pfizer collaborated with our agencies to announce the launch of Quitters Circle, a content-driven digital, social and mobile ecosystem where smokers and supporters can connect, share experiences and motivate each other. Smokers can invite others to join a quit team, connect with a HCP in real-time, and personalize their plan to quit. They can also access a resource to crowdsource funds to support the cost of a quit attempt. Our initiative aided and fostered an online community, which culminated in unprecedented results.

CASE VIDEO


Hero Medium: Interactive/Online

Medium Featured On Video: Interactive/Online, Mobile/Tablet, PR, Social Media, Other (Mobile App)

Audience: Other

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English