CLIENT
Tecno Fácil
Martín Prera, Marketing Director Gilda Ortíz, Advertising Sub-Manager César De La Vega, Marketing Services Sub-Manager Nadia Friely, Marketing Coordinator
AGENCY
Álvaro Gámez, Director Frank Gámez, Director Stephanie Eguizábal, Account Department Salvador Sarazúa, Creative José Montalvo, Visual Designer
PHD
Sylvia Canel, Director
SPOT Publicidad
Betzabé Galindo, Media Sub-Manager
SUMMARY
DISTELSA Group (electronics/home appliances) covers socio-economic levels BC through its MAX shops. In order to also cover D1 level, TECNOFACIL stores were launched providing a superior, easy and secure shopping experience with full support and warranty. The creative concept “Be smart with your buck”, a rhyme (in spanish) and a humorous radiography of the category, was launched on TV, social media, radio, print, msm mobile, outdoors and POP. Sales budget increased on 165%, market share increased 180%, in-store customer experience scores increased 16% and a successful CSR program was launched.
