Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Slide 13
  • Slide 14
  • Slide 15
  • Slide 16
  • Slide 17
  • Slide 18
  • Slide 19
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7
  • Thumb 8
  • Thumb 9
  • Thumb 10
  • Thumb 11
  • Thumb 12
  • Thumb 13
  • Thumb 14
  • Thumb 15
  • Thumb 16
  • Thumb 17
  • Thumb 18
  • Thumb 19

Tigo
Tigo´s music with you

RAN IN: Guatemala

CLIENT
Tigo

María Ximena Rodríguez, Chief Experience Officer
Jamie Moreno, Marketing Director
José Guzmán, Digital Marketing Manager
Juan Pablo Morales, Digital Marketing Specialist
Adro Velásquez, Digital Marketing Optimizer

AGENCY
4am Saatchi & Saatchi *Lead Agency

Guillermo Martínez, CEO
Yomara Arnold, Account Supervisor
Luis Gutiérrez, Digital Media Manager
Isabel Velásquez, Account Executive, Marco Polo Ramírez, Creative DirectorDirector Creativo


Feat Mia

Sebastián Obando, Director


SUMMARY

Our music program lost its umbrella concept. This forced us to reorient communication for Tigo Music, #SigueLaMúsica unified the program´s initiatives We overcame negative perception related to our signal in events by guaranteeing best internet experience for users. We won the attribute Best Data Network 2016 Positive sentiment increases 166% 2 weeks prior to concerts and doubles during events. We designed packages including Deezer for users with music preferences #SigueLaMúsica was #1 with 58 Trending Topics in 3 years and 1.576 million impressions. We met ARPU Goal (114% above target) We reduced churn 0.7pp (140% above target)

CASE VIDEO


Type: B2C

Language: Spanish