CLIENT
Claro Guatemala
Diego Benjamín Sibrián, Marketing and Commerical Director Ana Reneé García-Salas, Communicanions Sub-Manager Marco Rodas Marketing Merchandising Alba Martínez, Multimedia Commercial Specialist
AGENCY
Juan Mauricio Wurmser, CEO & General Manager María Andrea Salvadó, Strategic Planning Director Ramiro Eduardo, Creative Services VP Rubén Leyton, Associate Creative Director Ricardo Castillo, Marketing & Services Director Salomón Villeda, Account Executive
SUMMARY
In 2014, Claro identifies an opportunity to build a brand in a different segment and decides to differentiate itself from its competition through its own institutional communication platform, creating an event that allowed for interaction with users and non-users nationwide;; for a different and positive experience with the brand. In a few years and through a challenging and differentiated communication strategy, Super Liga Claro managed to position itself as the largest and most inclusive children's soccer championship in Guatemala, allowing Claro to build a brand in a different segment, in addition to creating a true pool of Guatemalan athletes.
