CLIENT
Accenture
Jill Kramer, Chief Marketing and Communications Officer
Marc - Antoine Jarry, Managing Director, Marketing & Communications Strategy Lead
Duncan Marshall, Managing Director, Global Head of Creative Strategy
John Chleborad, Managing Director, Head of Global Advertising & Social Media
Lea Mastroberti, Head of Account Management, Accenture Song
Mark Prince, Managing Director, Head of Brand
Kay Hare, Managing Director, Marketing & Communications Stories Lead
Megan Barstow, Associate Director, Global Brand and Advertising
Stephen Conners, Associate Director, Global Brand and Advertising
AGENCY
George Bennett, Head of Brand Transformation
Kevin Brady, Executive Creative Director
Lorna Ruane, Group Data Strategy Director
Taylor Delbridge, Group Communications Strategy Director
Marvin Miranda, Group Brand Strategy Director
Scott Bell, Chief Creative Officer
Courtney Bernstein, Group Communications Strategy Director
Keir Moreano, Group Brand Strategy Director
Graham Jones, Brand Strategy Director
Tori Pierce, Group Account Director
Nusrat Danino, Brand Strategy Director
Anna Di Fiore, Communications & Media Strategy Director
Ray Sein, Senior Brand Strategist
Emily Banaszynski, Senior Communications Strategist
Erik Smith, Senior Data Strategist
Fiona Wang, Data Strategist
Pepe Funegra, Creative Director
Nate Scott, Executive Design Director
Sam Zimmerman, Art Director
Jaclyn Soria, Copywriter
Lia Sfiligoj, Associate Design Director
Jesse Brihn, Executive Producer, Sustainability Production Lead
Grace Wang, Executive Producer, Interactive
Michael Barrera, Account Director
Sean Cushen, Account Supervisor
Caroline Osborn, Account Manager
Joe Watana, Group Project Manager
Katie Shea, Senior Project Manager
Andy Littlewood, Chief Knowledge Officer
Colleen Leddy, Chief Strategy Officer
Ruben Mercandal, Co-Head of Production
Imperial Woodpecker
PrettyBird
Stink Films
Somesuch
SUMMARY
Accenture needed to stand out, simplify offerings, and reclaim leadership in a crowded market, despite being outspent. In a moment of unprecedented uncertainty, the right partner could turn change into opportunity, not threat. "Let There Be Change" positioned Accenture as the ultimate partner for embracing change to create new value amid global disruptions. A global campaign with bright visuals, films, and interactive content was culturally adapted for markets like Japan, Germany, the UK, and the US. Brand salience rose 23 points, favorability by 20 points and sales opportunities by 52%.
