Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

Pedigree
Proving the Power of PEDIGREE®’s Brand Purpose

RAN IN: Latin America & the Caribbean (includes Mexico),Europe,Asia Pacific,North America (US & Canada)

CLIENT
Mars Petcare, The PEDIGREE Brand

Fabio Alings, Global Brand Director, PEDIGREE®
Robert Haller , Global CMI Director, PEDIGREE®
Craig Neely , Vice President of Marketing PEDIGREE®, Mars Petcare
Lucile Deschamps, C&T BU Director PEDIGREE®, Mars Petcare
Elizabeth Barrett , Marketing Director PEDIGREE®, Mars Petcare
Cormac Van Den Hoofdakker , Segment Marketing Manager
Anna Kulagina , Senior Brand Manager
Maria Gudochkina , Brand Manager
Belén Pizarro, Brand Associate
Rodrigo Alfieri , Dog Portfolio Manager

AGENCY
BBDO Worldwide *Lead Agency

Sally Nathans , EVP, Group Account Director
Annemarie Norris, EVP, Group Planning Director
Peter Kain, EVP, Executive Creative Director
Gianfranco Arena, EVP, Executive Creative Director
Carmen Vasile, Global Account Lead Mars Petcare and Board Account Director AMV
James Miller, EVP, Head of Strategy (Mars) / Head of Strategy (BBDO Europe)
Karin Santiago, VP, Planning Director
Brian Brydon , VP, Communications Planning Director
Elizabeth Maini, SVP, Account Director BBDO New York
Isabel Pluck, Account Manager
Chelsea Berk, Account Executive
Amy Wertheimer, Executive Producer
Judd Counsell , Creative Director
Jim Connolly , Creative Director
Damjan Pita , Creative Director
Dan Wright , Executive Creative Director
Ahmad Salim, Executive Director, Mars Business & Innovation
Nico Ainsworth , Senior Business Director
Emma Tait , Digital & Data Strategist
Michael Swinburn , Senior Copywriter
Anastasia Dubrovskaya, Client Services Director
Maria Kirienko , Account Director
Natalia Chuich , Strategic Planning Director
Alexey Fedorov, Executive Creative Director
Andrés Castro , Business Director
Marisela Gómez, Business Supervisor
Fernanda Portugal , Account Director
Gabriela Teixeira , Account Executive


MediaCom *Lead Agency

Archana Kumar , Global Strategy Director


Google .

Bryan Ruiz , Global Account Executive, Food & Bev Google


SUMMARY

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Interactive / Website / Apps,OOH – Billboards,Print - Magazine,Public Relations,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Influencer / Key Opinion Leader,TV

Language: English