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WWF
Plastic Diet

RAN IN: Argentina, Belgium, Belize, Bolivia, Bosnia and Herzegovina, Brazil, Canada, Chile, Colombia, Costa Rica, Croatia, Denmark, Ecuador, El Salvador, Fiji, France, Germany, Guatemala, Honduras, Hong Kong, India, Italy, Japan, Malaysia, Mexico, Montenegro, Morocco, New Zealand, Nicaragua, Norway, Pakistan, Peru, Philippines, Portugal, Romania, Serbia, Singapore, Slovenia, Spain, Sweden, Thailand, Turkey, United Kingdom, United States

CLIENT
WWF Singapore

Kim Stengert, Chief, Strategic Communications
Michael Alexander, Senior Manager, Campaigns & Advocacy

AGENCY
Grey Malaysia *Lead Agency

Irene Wong, CEO
Graham Drew, Executive Creative Director
Heng Thang Wei, Creative Director
Marcus SK, Snr Brand Director
Ralve Khor, Art Director
Selva Genapathy, Copywriter
Kevin Wong, Art Director
Andrew Fong, Creative Director
Suzy Chiang, Producer


whiteGREY

Matt Simms, Strategy Director


Grey London

Matthew Gladstone, CSO


Grey Singapore

Måns Tesch, CSO, SE Asia


SUMMARY

Today, there are no limits on plastic production.   The only way to stop plastic is a Globally Binding Treaty, the only way to do that is to lobby governments.  We commissioned research that found that we consume approx.100,000 microplastics a year.  We took that abstract scientific data and quantified it. Visualising it into a singular, universally understood and compelling fact -  You eat a credit card every week.   By transforming an environmental crisis into a personal one, we created the largest and fastest public movement in WWF history.

CASE VIDEO


Type: Both Business to Business and Business to Consumer

Language: English