CLIENT
McDonald's
Colin Mitchell, VP Director, Global Brand
Stephen Hill, Senior Director, Global Brand
Molly McKenna, Director, PR & Engagement Communications
Jacqueline Berger, Manager, Global Brand
Emily Lyons, Manager, PR & Engagement Communications
AGENCY
Caroline Dettman, Chief Creative & Community Officer
Jesse Dienstag, Executive Director, Head of Planning
Carey Beck, Executive Director, Client Relationship Lead
Jeff Roy, Associate Creative Director
Drake Paul, Associate Creative Director
The Marketing Store
Design by Disruption
Osborne Coinage
Moving Picture Company
SUMMARY
The Big Mac was celebrating its 50th Anniversary. Celebrating its global ubiquity, and the 31-year history of the Big Mac Index (created by The Economist to measure currency purchasing power), we thought, if it's good enough to measure the value of 48 global currencies, it's good enough to be a global currency. That's right, we actually made 6.2 million coins and distributed them in 57 countries. The world's first fully food-backed currency delivered a culturally relevant pop culture moment, driving buzz and sales.
