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Apple
The Rock X Siri

RAN IN:

CLIENT
Apple Inc.

AGENCY
TBWA\Media Arts Lab *Lead Agency


OMD


SUMMARY

We wanted to get more iPhone owners using Siri, the ultimate sidekick for getting things done. Siri is at its best when people are at their busiest, so to prove it we paired Siri with Earth’s Most Productive PersonTM, Dwayne “The Rock” Johnson for a day of domination. The campaign drove millions of people around the world to start using Siri, increased how often they talked to it – and changed what they asked it for.

CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;CINEMA;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);PR;SOCIAL MEDIA;TV;Spots (TV);In-App Integration

Audience: Device Owners

Objectives: Gain trial

Type: Business to Consumer

Classification: Multinational

Language: English