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PEUGEOT
407 Launch - Let's talk about cars again

RAN IN: France, Spain, Chile, South Africa

CLIENT
PEUGEOT

Andre Cherid - International Advt. Strategy Director
Marc Firome - Internatonal Advt. Director
Nathalie Lemaitre - International Advt. Coordination Director
Christian Peugeot - International Comm. Director

AGENCY
Euro RSCG Worldwide *Lead Agency

Remi Babinet - CCO
Claude-Jean Couderc - EVP, Global Brand Director
Olivier Pluquet - EVP, Global Brand Director, Euro RSCG Worldwide


BETC EURO RSCG

Eric Holden - Art Director
Jean-Philippe Martzel - Strategic Planner
Remi Noel - Copywriter


MPG


SUMMARY

In order to make car lovers proud again, the strategy was to reactivate the fundamental values of the automobile by making 407 the standard-bearer of an automobile revival. The idea is based on the proposition of returning to traditional values of the car and reverse the outlook of the market. The creative concept was "Playtime is over": In a world where cars look like multicolored toys, great fun and entertaining, you prefer a real car - the new Peugeot 407.

CASE STUDY

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CASE VIDEO


Classification: Multinational

Language: English