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Getlini EKO landfill
No trash - No problem

RAN IN:

CLIENT
Getlini EKO

AGENCY
White Label (Latvia) *Lead Agency

Tatjana Baranovska, Strategy Director
Anna Vildaus, Account Planner


McCANN Riga *Lead Agency

Valters Jonats, Creative Director
Roberts Galvins, Art Director
Dmitrijs Pavlovs, Art Director
Maruta Gravite-Indrane, Account Manager
Madara Gore-Berzina, Account Director
Paula Slipa, Producer
Sintija Popena, Creative Director


Mindshare Latvia

Vita Stirane-Plavniece, Account Manager


Golin Riga

Liga Batalauska, Public Affairs Senior Consultant


SUMMARY

In Latvia, a large amount of waste is buried at landfill, and since people do not face the problem directly, they do not act. To make people face the problem, we planned 3 phases: first, we scared people with a new landfill soon to be built nearby the residents; second, we educated them; and lastly – we reminded them to build habits. We reached 61% of the total defined audience, 37% of people committed to reducing waste after the campaign, and the unsorted waste at the landfill decreased by 2%.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,OOH – Billboards,OOH – Other Outdoor,Public Relations,Street Mktg.,TV,User Generated Content & Reviews

Language: English