Zrzutka.pl

Sławomir Sierakowski, Inventor and leader
Paweł Malko, Film Licencing Manager
Tomasz Chołast, Co-founder zrzutka.pl
Joanna Jakubicka, Senior Marketing Specialist
Anna Bielicka, Product Owner

K2 Create *Lead Agency

Michał Rutkowski, Agency Managing Director
Wioletta Fabjanowicz, Account Manager
Anita Bogucka, Social Media Specialist
Katarzyna Kogutiuk, Art Director
Patrycja Muszyńska, Junior Art Director

We had to raise 22.5 million PLN for Bayraktar for Ukraine in a month. Four months after the war broke out when it disappeared from the headlines, replaced by economic uncertainty. Using a newsroom strategy and snowball mechanism, we battled for media and ambassadors every day. The result? 24,836,381 PLN raised in the largest and fastest fundraiser in the history of Zrzutka.pl and the biggest Polish fundraiser for Ukraine for a specific cause. 65 influencers, 912 media materials, 209 thousand contributions, and an advertising equivalent of 15,017,614 PLN.