VIRK Vocational Rehabilitation Fund

Hvíta Húsid *Lead Agency

Rósa Hrund Kristjánsdóttir, Creative Director
Erla Maria Arnadottir, Associate Creative Director
Snjólaug Lúðvíksdóttir, Copywriter
Davíð Terrazas, Senior Art Director
Snædís Malmquist, Art Director
Hallmar Freyr Þorvaldsson, Photographer
Agnes Hlíf Andrésdóttir, Account Manager
Gunnar Ben, Choir Conductor
Edda Kentish, Co-copywriter

Republik

Reynir Lyngdal, Film director
Hannes Friðbjarnarson, Producer
Víðir Sigurðsson, DOP
Stefán Örn Gunnlaugsson, Music Production
Chantelle Carey, Choreographer

Raising awareness on the issue of sexual harassment in the workplace is a huge challenge. The campaign took a fresh approach and aimed at the silent majority, instead of victims. The tone mocked our tolerance for abuse and encouraged people to have a conversation about the topic. The campaign cut through the masses instantly and became viral on social media. 72% of those polled believed the ad will have a positive impact on work culture in Iceland, and more than half shared or discussed the content with others.