CLIENT
OLX Group Romania
Sonia Ardelean, Marketing Specialist
Diana Florea, Digital Content Specialist
Claudiu Masa, Performance Marketing Specialist OLX Group România
AGENCY
Ema Ionescu, Senior Client Lead
Raluca Kovacs, Head of Strategy
Roxana Bularca, Senior Digital Client Manager
Camelia Efrimov, AV Production Director
Miruna Dumitrescu, GCD
Monica Felea, Copywriter
Ionica Dogaru, Art Director
Alexandra Hatmanu, Digital Client Manager
Stefan Georgescu, Sr Strategic Planner
Titus Dumitrescu, ECD
Marius Farcasanu, Digital Designer
Vlad Dobrescu, Sr. Web Developer
Digitas Romania
Alexandra Caciur, Head of Data & Business Intelligence
Calin Buzea, Brand Lead
Ana Blas, Business Analyst
Madalina Trusca, Innovation Manager
Media Investment Romania
MSL The Practice
Alexandra Nedelcu, Senior Communication Manager
Alexandra Teodorescu, Business Growth Director & Head of Corporate
SUMMARY
With the help of T.R.A.I., Storia.ro changed the way people look for their dream home by inserting a more informed criteria when buying or selling a property - upending the category convention. T.R.A.I. INDEX became a very efficient recruitment and engagement channel for STORIA.ro, helping the brand Win the Leadership of the real-estate category. By being radically different, T.R.A.I. moved the needle on all Storia significant KPIs that are hard to move in such a short interval.
