CLIENT
Nemira Publishing House
Andreea Lupescu, PR Manager
Eli Badica, Coordonator n’Autor
Ana Androne, Director Comercial
Andreea Mitran, Digital Brand Manager
Catalina Nicolau, Executive Director
AGENCY
Bogdan Costin, Creative Director
Cristiana Petre, Senior Copywriter
Robert Soparlache, Head of Art
Miruna Antonescu, Head of Strategy
Paul Foltache, Senior Developer
Simona Zglimbea, Account Director
Georgiana Feriu, Account Manager
SUMMARY
Nemira Publishing House wanted to allow Romanian writers to be seen and discovered by a broader audience. But promoting local writers is challenging when you have zero promo budget and face the lowest interest in reading within the European Union.
We launched Bookvertising, the first platform in the world where brands could enter and choose Nemira books to replace props in their ads, contributing to a good cause - promoting reading.
Brands and media joined our effort and further spread the message.
