CLIENT
Flip Technologies SRL
Cristina Schitco, Head of Brand Communication
Madalina Stanculescu, Chief Marketing Officer
Raluca Lazar, Digital Manager
Andra Negru, Performance media manager
Fadia Chirtan, Content writer
Sergiu Vlaicu, Art Director
AGENCY
Amalia Jakab, Business Unit Leader
Valentin Suciu, Chief Creative Officer
Cinzia Bunea, Account Manager
Alina Nechita, Group Creative
Andreea Călărașu, Senior Planner
Maria Vatamanu, Integrated Communication Specialist
Andreea Crivat, Copywriter
Difrnt Agency
SUMMARY
With this campaign, Flip, a refurbished smartphones marketplace, managed to ignite a mindset shift in Romanians: You don’t have to buy the latest, shiniest phone and empty your pockets, just to get quality.
As a former alternative to SH players, Flip repositioned its entire brand towards fighting with the NEW smartphones market and the traces of consumerism they leave behind.
The strategy and creative deployment drove Romanians to switch their choices towards refurbished, increased GMV by +21% YOY and placed Flip among trusted players when thinking of upgrading your phone.
