CLIENT
Netherlands Heart Foundation
Mariella Maandag, Communications Advisor team 6-minuteszone
Paul Huguenin, Managing Director team 6-minuteszone
David Verschoor, Former CEO Marketing, Partnerships & Communications (up to 2022)
AGENCY
Derek Van der Vlugt, Strategy & Creative Director
Ruud Van der Knaap, Former Managing Director (up to june 2023)
Bijl PR
Marjoleine Van Klaveren, PR & Communications Officer
Initiative
Machiel Verkuyl, Strategy Director
StudioM (former Weareblossom)
SUMMARY
In 2014, we embarked on a mission to save cardiac arrest victims within a crucial 6-minute window. To create a nationwide 6-minuteszone, we needed a CPR-alertsystem in all emergency dispatch centers and a network of 170,000 CPR-trained volunteers and 25,000 AEDs. A three-phase B2C and B2B strategy mobilized citizens and businesses to participate. By 2021, our ambition was realized, creating the world's first national 6-minuteszone with 245,000 volunteers and 24,500 strategically placed AEDs. As a result: survival rates increased from 9% to at least 25%.
