CLIENT
Carlsberg Bulgaria
Sevdalina Dincheva, Brand Manager - Local Brands
Mila Kolarska, Junior Brand Manager
Teodor Nestorov, Marketing Director
AGENCY
Maria Milusheva, Creative Director
Ivo Altanov, Managing Director
Mina Prodanova, Copywriter
Margarita Stoyanova, Graphic Designer
Kaloyan Tinchev, Graphic Designer
Emiliyana Kancheva, Art Director
121 Agency
Initiative Bulgaria
Switch Productions
proof.
SUMMARY
Pirinsko enters 2020 with the conviction that the brand’s natural communication offers the best protection against competitors. However, the pandemic force Pirinsko to adapt its communication in order to maintain its leadership. In this battle Pirinsko uses its strongest weapon - its connection with nature. After a period of unprecedented lockdown, Pirinsko urges people to GO OUTSIDE. With the communication platform "Outside with Pirinsko" the brand inspires and supports time spent outdoors. As a result the brand achieves record sales and increases its market shares significantly.
