AGENCY
Anna Zhukovska, CEO Isobar Ukraine, co-founder NGO «Eco-optimists»
Eugene Molna-Ivasyuk, Creative Director
Pavlo Melnyk-Krysachenko, Head of Art
Vitaliy Kulko, Digital Innovation Coach
Diana Kudasheva, Senior Strategist
Sofia Maksymiv, Copywriter
Andrii Domashenko, Motion-designer
Volodymyr Baranovskyi, Senior designer
Olga Utkina, Production manager
Amplifi Ukraine
Julia Karpushyna, CEO NGO «Eco-optimists», CEO Amplifi Ukraine
Veronica Logvinovskaya, Digital Buying Director
Oleg Sokolov, Planning Lead
Viktoriia Bogdanova, Communication Manager
Zhanna Uziyuk, TV Buying Director
UMG
Gradus Research
Posterscope Ukraine
SUMMARY
The main goal of project is raise the level of usage of individual composting. We made a multi-channel and emotional story with a usage of more than 7 media-channels and involvement of more than 40 media partners. The use of the method of individual composting has increased 8 times (from 6% to 50.1%)!
42% of “burners”, who stopped burning dry vegetation, did it due to the influence of the ad campaign.
The first wave of the project was awarded on behalf of the Ministry of Environmental Protection and Natural Resources.
