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Wotsits Giants
We showed the UK that size matters... when it comes to snacks!

RAN IN:

CLIENT
PepsiCo

William Robinson, Portfolio Lead - Walkers Snacks
Irina Panescu, Head of Total Connections Planning - Walkers
Fernando Kahane, Senior Marketing Director - Walkers
Matt Watson, Creative Director

AGENCY
OMD UK *Lead Agency

Niall Murphy, Account Director
Anthony Brown, Account Director


Splendid Communications

Fran Langdon, Account Director
Olivia Bunting, Account Director


Billion Dollar Boy

Sarah Ramsey, Senior Account Director


SUMMARY

With the launch of Wotsits Giants, we knew we needed to be bold to succeed, reversing years of declining market share for Iconic British snack, Wotsits. We got straight to the heart of culture, using the brand's playful tone of voice to celebrate that 'size matters'; from driving awareness by creating 'Wotzilla' - the biggest snack on the planet - to funneling purchase by offering a £10k reward for the biggest Wotsit in the UK. Sending ripples through the nation, we delivered +74% in sales in just one month.

CASE VIDEO


Medium Featured On Video: Contests,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Public Relations,Influencer/Key Opinion Leader,TV

Language: English