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the LEGO group
Build & Talk: Fun free ways to tackle online safety with kids

RAN IN:

CLIENT
The Lego Group

Sylvia Ros Astthorsdottir, Sr manager, Sustainability engagement

AGENCY
the LEGO Agency, *Lead Agency

Ksenia Barton, Strategist
Anstice Murray, Creative specialist
Julia Perry, Communication partner
Alexe Hope, Integrated digital producer
Brett Cloke, Graphic Designer
Carole Marz, Project manager
Lianne Rivett, Sr Art Director
Anna Neyman, Sr Digital editor
Charlie Brown, Graphic designer


Initiative Junior



SUMMARY

Parents and caregivers spend just 46 minutes of a child’s life talking about online safely, despite 60% facing cyber risks. Many parents/caregivers struggle to break the ice on the matter not knowing how to approach it in the understandable for kids way so actively avoiding the conversation. To address this we launched ‘Build & Talk’- learning-through-play tools designed to create fun, free flowing conversation about online safety for families. This unique approach helped to generate 500K+ minutes of conversation about online safety based on the 25K+ activity packs downloads.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Interactive / Website / Apps

Language: English