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Upgrade Your Tomorrow with Ford
Upgrade Your Tomorrow with Ford

RAN IN:

CLIENT
Ford Motor Company (Belgium & Luxembourg)


AGENCY
Ogilvy Social Lab *Lead Agency

An VandeVelde, COO
Romane Ectors , Jr. Account Manager
Yasmine Ghazouane , Social Account Executive
Juanma Bonastre , Creative Director
Awie Erasmus , Regional Planning Director
Emmanuel Van Den Brule , Jr. Strategic Planner
Caitlin McRobbie , Senior Strategic Planner
Leopold Lannoy , Social Media Strategist


Mindshare Belgium

Laetitia Leroux, Social Campaign Manager


Event Master

Bert Van de Zande , Account Manager Tailormade


SUMMARY

Upgrade your Tomorrow achieved extraordinary Q1 2021 results for Ford amidst the continuing pandemic in Belgium and Luxembourg of +8.05% sales growth (four times the stretch goal) against an overall market decline of -17.7%. The brand stepped into the void for car buyers left by the Covid-19 cancellation of popular major motor shows which are annual sales' drivers by creating its own livestreamed virtual show full of engaging content. Viewed by more than 1M people, the cost-effective experience drove twice as much participation as the physical events it replaced.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Contests,Digital Mktg. – Affiliate,Digital Mktg. – Audio Ads,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers

Language: English