AGENCY
Joy Molan, Planner
Rob Brown, Executive Creative Director
Regan Warner, Former Creative Director Beauty Team
Lisa Conway, EVP Global Business Lead
Rose Van Orden, Former Planning Partner
Harjot Singh, Chief Strategy Officer EMEA & UK , McCann Worldgroup EMEA
Carmen Bistrian, Creative Excellence Manager and Creative PR at McCann Worldgroup Europe & UK
Rob Doubal, CCO McCann UK, Co - President McCann London
Laurence Thomson, Chief Creative Officer McCann Uk & Co-President, McCann London
Beth Kojder, Senior Account Manager
Alison Webber, Managing Partner
Julien Calot, Executive Creative Director
Riccardo Fregoso, Executive Creative Director
Charlotte Franceries, Global President of McCann Beauty Team
Muriel Lapeyre, Global Account Director Beauty Team
Pierre-Jean Bernard, Head of Digital
Clement Fiorda, Former Global Planning Director Beauty Team
Adrian Botan, Chief Creative Officer Europe at McCann Worldgroup
Craft
Sergio Lopez, Chief Production Officer, McCann Worldgroup
Matt Dollings , Editor
SUMMARY
Representation is powerful. If you are not reflected in culture, you feel invisible. This is true for women over 50, who are underrepresented in fashion and beauty. L’Oréal Paris went beyond traditional advertising to tackle ageism, with an unprecedented age-positive act. Created with British Vogue, 'The Non-Issue' was a rallying cry to recognise older women’s worth, and a statement to Vogue’s 30-something readership that we can all look forward to ageing. It increased positive brand sentiment, inspired younger women, sparked global awareness and triggered affirmative actions to eradicate ageism longer-term.
