CLIENT
Lidl Slovakia
Tomáš Bezák, Head of Corporate Communications
Branislav Brzula, Head of Marketing
AGENCY
Dominika Múdra, Associate Strategy Director
Ivana Pacoňová, Creative Director
Ivana Viteková, Copywriter
Jozef Kyselica, Art Director
Mária Karasová, Art Director Junior
Ivana Kleinová, Graphic Designer
Milan Sitárik, Account Director
Simona Bobeková, Account Executive
Starmedia
SUMMARY
4 out of 5 women in Slovakia skip regular mammographic screening for breast cancer which leads to hundreds of unnecessary deaths each year. To address the problem, we came up with an unlikely solution - lifesaving instant pea soup and made it available for sale in all Lidl stores. The campaign made headlines and captured the attention of nearly a million of women at risk of breast cancer. We raised money for breast cancer research and got the highest number of women since 2009 to undergo a preventive mammography screening.
