CLIENT
Telekom Romania
Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania
Andreas Elsner, Chief Commercial Officer
Stefania Daniela Rusu, Supervisor Brand & Communication Strategy
AGENCY
Vasilije Corluka, Chief Creative Officer
Andreas Aron, Group Creative Director
Viorel Holovach, Senior Art Director
Mihai Lucanu, Head of Client Business Management
Magdalena Cernat, Senior Client Manager
Corina Bratu, Senior Strategic Planner
Serban Tudorache, Copywriter
Miruna Potop, Copywriter
Silvana Frînculescu , Art Director
Media Investment
SUMMARY
“STORYTIME” is the 1st mobile app using Social Media filters & latest smartphone features to recreate the bedtime story ritual.Enabling the magic experience of parents telling a bedtime story to their kids, even if they are separated by thousands of kilometres, is already a winning story, regardless the evaluating criteria. But when this initiative comes as a proof of brand’s mantra and the results are exceeding any expectation, we believe it should qualify for an Effie.
