CLIENT
Kia Motors Europe
Rishaad Sacoor , Senior Manager Brand Strategy Kia Motors Europe
Matt Kidd, Manager Media Strategy Kia Motors Europe
Ana Furlan Feiereis , Assistant Manager Campaigns Kia Motors Europe
Artur Martins, Senior Vice President Global Brand & Customer Experience Kia Motors Corporation
Martyna Jurczyk, Senior Manager Campaigns Kia Motors Europe
Valentina Orena, General Manager Communications Kia Motors Europe
Caroline Kuhlhoff, General Manager Brand & Strategic Marketing Planning Kia Motors Europe
AGENCY
INNOCEAN Worldwide Europe Berlin *Lead Agency
Gabriel Mattar, CCO
Ricardo Wolff, ECD
Oliver Novak, Business Director
Sandra von Schick, Senior Strategist
Michael Endres, Senior Producer
Kirstyn Lee, COO
Sophia Goerner, European Strategy Director
Elif Azakli Alaz, Account Director
Pedro Lourenço, ACD
José Gomes , ACD
Nicolas Holz, Copywriter
Ahmet Kilic, Art Director
Herren der Schöpfung
Alexander Ludwig, CCO / Creative Direction
SUMMARY
“There’s-nothing-like-a-Niro.” impressively showed what effective and efficient advertising can achieve: with a comparatively low budget but a humorous storyline. Creating an analogy between Robert De Niro and the car/model name, we improved Kia’s progressive and emotional brand image. We also took the purely electrified Niro range beyond the niche as we got people’s attention and made them stop wondering and start driving an electrified Niro. This campaign was about the confidence and authority that such a great ambassador brings, breaking certain expectations to reflect the power and surprise of Kia.