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PayPal
PayPal - My Uncle

RAN IN:

CLIENT
PayPal

AGENCY
Buzzman *Lead Agency


SUMMARY

PayPal is often perceived as a button : there isn’t a strong enough emotional connection with the brand, it’s just about functionality. This case shows how moving from a functional service to an emotional brand thanks to an inspiring christmas campaign is effective on client acquisition.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: CINEMA,INTERACTIVE/ONLINE,PR,PRICING,SOCIAL MEDIA,TRADE COMMUNICATIONS/PROMO

Audience: digitally savvy aged 25-35yrs (mobile savvy, young minded, online shoppers).

Objectives: Increase awareness

Type: Business to Consumer

Language: English