MasterCard

Nicola Grant (Head of Marketing UK, MasterCard Worldwide)
Michael Goldstein (Vice President and Senior Business Leader for Global Sponsorships, MasterCard)

McCann London *Lead Agency

Nick O'Quinn (Planner McCann London)
Alexis de Montaigu (SVP, Global Strategy Director McCann XBC)
Karen Crum(Planning Partner McCann London)

Octagon

Jacinta Fisher (Vice President Octagon)

CARAT UK

Simon Mayfield (Client Director, Carat UK)

We are Social

Tom Richards (Account Director We Are Social)

In sponsoring Rugby World Cup 2015, MasterCard hoped to capture the hearts (and wallets) of affluent, passionate rugby fans. With little rugby awareness and credibility, MasterCard needed to increase brand consideration, and convert that into card usage. With a campaign that tapped into the passion and spirit of fans, MasterCard became the most talked about brand during RWC, and was named •Most Effective Sponsor by Marketing Week. But more importantly it led to more cards being used, more transactions being made, and increased card spend of $45 million.