Alaska Airlines

Sangita Woerner, Vice President, Marketing
Ryan Butz , Managing Director, Customer Loyalty
Madeleine Manzano, Program Engagement Director, Customer Loyalty
Joel Anderson, Email Campaign Specialist
Elizabeth Vernon, Marketing Manager, Guest Communications
Danielle Mckenna, Email Marketing Specialist

Rauxa Agency *Lead Agency

Adan Romero, SVP, Executive Creative Director
Kira Sullivan, Sr Account Manager
Gary Chung, Email Marketing Specialist
Kerry Mellor, VP, Creative Director
Niyati Shah, Sr Manager, Campaign Operations
Becky Gelder, Associate Creative Director,
Eli Barach, Senior Copywriter,
Logan Pollaro, Manager, Campaign Operations
Sierra Houk, Art Director
Justin Rhodes, Campaign Specialist
Katie Grantier, Production Artist
Brian Rash, Senior Integrated Producer
Rowdy Gleason, Senior Email Developer
Scott McGeath, Proofreader

When our members engage with the brand, they book. At the slowest time of year for airline sales, we needed to engage them with a Year in Review experience that reinforced their loyalty to the brand by reconnecting them to their travel experiences. Using their own data and a strong brand voice, we fostered engagement and spurred bookings with a personalized communication that got them flying again.