Tencent Video

肖征, 创意总监

Shanghai Tian Yu Kong Advertising Co., Ltd. *Lead Agency

刘雅敏姣, 文案
包晨阳, 品牌主任
唐佳丽, 美术指导
易思立, 资深美术指导
李猛, 创意总监
汪曦, 客户总监
肖坤, 首席创意官
高家媛, 品牌经理
黄瑜, 文案组长

The Wrath of Time was a Tencent in-house fantasy adventure show soon to be released online. It was adapted from an online fiction. Our aim was to bring it out of its original audience circle and attract more viewers.
We adopted Nu Qing the Rooster, which was a key role in the show, as the core for our creative plan.
We registered Weibo as ‘Nu Qing’ to interact with the audience and built an installation named Chicken Pecked Billboard, which had 10 roosters peck out a pattern of an evil centipede. We also cooperated with KFC in a new menu of rooster wings and aeromodelling player to send a rooster into sky. Model toy of Nu Qing was also released in cooperation with toy designers.
The events made Nu Qing a huge hit, and made The Wrath of Time pretty popular, obtaining high audience ratings.