Netease Games

Evision *Lead Agency

Act as one of the most representative online strategy games. All Within The Boundaries is loved by players due to its sub-culture which includes poetry, calls to arms, historian and players’ stories. How to release All Within The Boundaries from the restraint of the inherent circle consists of the sub-culture created by those old players, and let more people find out its brand connotation? We provided a special insight. Players of All Within The Boundaries like to imitate the manner of speaking used by heros in the Three Kingdoms Period. We decided to cooperate with Chinese national library. We held a special exhibition which composed of all kinds of original players’ compositions and cultural classics of the Three Kingdoms. With the disseminate of All Within The Boundaries and different social media, we draw the attention of CCTV and achieve the goal of increasing the amount of active users.