AGENCY
凌琪斌, 高级品牌经理
刘同欢, 高级品牌经理
刘敏, 公关经理
吴俊鹏, 高级市场经理
张祎, 市场经理
李航, 总经理
洪媛, 品牌总监
王彥鎧, 创意总监
肖茹丹, 品牌经理
陈菲菲, 总经理
Shanghai E-shine Communication Co.Ltd
SUMMARY
While appreciating antique paintings, people do not necessarily understand the history behind them. We focused on giving voice to these paintings using artificial intelligence technologies by matching colors with the rhythm of ancient Chinese music. After touch-ups by top musicians Zhang Yadong, Vincent Fang and Jackson Yee, specific songs were produced - the first time antique paintings had been presented through music - drawing warm response from young people. In collaboration with QQ Music, we initiated a UGC music creation contest for 10 antique paintings in the Museum. Entries from nearly 20,000 musicians poured in and over 560 million posts on Weibo under the topic were generated, making the contest one of the most followed events across social media platforms.
