SUMMARY
The fun comsumption-encouragement of having young people to easily purchase a car while playing mobile games or watching variety shows is the upper hand we gained, as an Automobile Financing and Leasing new-comer, among them.
Most advertisements for our competitors simply focus on KOL spokesmanship or fledging up price war, both of which are no longer able to satiate expectations of young Chinese customers.
Therefore, we played a boundary-crossing card by creating a image of "Tange" and constructing a H5, launched Branding TVC, Introduced Exibitions, videoes that went viral, and others, through a fusion with novels and fictions, exhibitions, movies, variety shows and games. This allows customers to experience our living styles and automobile culture, effectively promoting sales.
Tangeche witnessed unprecedented soar in sales and branding presence, became a popular vehicle shopping platform among young people, and successfully encouraged the consumption of them while playing games and watching variety shows.
