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McDonald's
McDonald's CO-OP campaign with Game ”Arena of Valor” : where there is a Conqueror, there is a King

RAN IN: China

CLIENT
McDonald's China

AGENCY
SUMMARY

In 2018, following classic Big Mac, McDonald's presented 2 brand new sizes of Big Mac: the bigger, and the smaller, to fulfill the more exquisite appetites of consumers today. They want them to know the existence of 3 options of Big Mac sizes, and whatever you choose, the content within remains the same. Also McDonald's wants to encourage consumers to get the power from Big Mac, thus having the heart of a conqueror, which is the core idea of this campaign: where there is a Conqueror, there is a King.

CASE VIDEO


Language: Mandarin