CLIENT
Arterra Wines Canada
Marsha McFadgen, VP, Marketing
Emmanuelle Voirin, Director, Marketing
Gurston Allen, Senior Brand Manager
Anni Roussy, Associate Brand Manager
Chelsea Owen-Turner, Social Marketing Lead
Leila Natsheh, Digital Marketing Specialist
AGENCY
Joseph Bonnici, Chief Creative Officer
Laura Robinson, VP, Group Account Director
Lorne Covant, Creative Director
Alex Choi, Business Lead
Kayla MacDonald, Senior Project Manager
Katherine Flores, Associate Creative Director
Megan Radisa, Copy Writer
Jessica Fraioli , Copy Writer
Daliah Hijazi Marsons, Account Director
n/a n/a, Senior Account Manager
Melissa Da Costa , Director, Experiential
Jaclyn Kirk, Senior Account Manager, Experiential
Kayla Metcalfe, Account Manager, Experiential
Kristina Kosa, Social Media Director
Rebecca Milner, Associate Director of Social Content
Alycia Kosonic, Content Creator
Ann Mathew, Social Media Specialist
Michelle Pilling, Head of Production
Sanjay Mangar, Studio Director
Rudy Cho, Studio Designer
Jamie Kaiser, Creative Technologist
David Mueller, Creative Director
Gints Bruveris, Creative Director
PHD Media Canada
Katarina Kovinjalo, Group Account Director
Golin Public Relations Canada
Lindsay Peterson, Managing Director
SUMMARY
In 2020, we launched Saintly, a new wine brand, in an oversaturated, declining category with the goal of becoming a top 5 VQA Rosé wine brand in 5 years. We took an unconventional approach to selling wine and instead of marketing Saintly with traditional status symbols and occasions, we reimagined Saintly into a lifestyle brand that connected with what Millennials actually wanted. That shift in approach impacted where and how we showed up in consumers lives, and propelled Saintly to the #1 Canadian Rosé brand in under three years.
