CLIENT
TD Bank Group
Michael Letsche, VP, Marketing Wealth Management
Stephen Smith, AVP, Integrated Marketing Planning
Ryan Kalsi, AVP, TD Direct Investing and Marketing
Maryanne Taylor, Senior Manager, Integrated Marketing Planning
Jessica Hayward, Senior Manager, Integrated Marketing Planning
Sarah Hanson, Senior Manager, Integrated Marketing Planning
Ashley Desousa, Manager, Integrated Marketing Planning
Brad Buset, Sr. Manager, Core Brand, Marketing
Adrian Antonescu, Senior Manager Digital Marketing, Wealth, PS&I & TD Ready Advice
Song Wang, Senior Manager, Enterprise Customer Data and Analytics
Polly Ann Phy, Manager - Analytical Projects
Renay Russell, Manager, Insights, Customer Experience Innovation & Insights
AGENCY
Dave Stevenson, SVP, Creative Director
Peter Gardner, Creative Director, Copywriter
Mike Dietrich, Art Director
Andrew Mowbray, Creative Director, Art Director
Jon Crowley, SVP, Strategy
Lorri MacDonald, EVP, Client Service
Alexandra Kolar, VP, Digital Strategy
Josh Diamond, CCO
Max Valiquette, CSO
Vladimir Plouts, Director, Strategy
Marianne Lau, Art Director
Ashleigh Smith, QA Specialist
Chad Lesch, Art Director
Mike Sipley, Art Director
Mark Holden, Art Director
Dave Pigeon, Copy Writer
Allison Petrovich, Copy Writer
Ryan Thrasher, Account Director
Aaron Carley, Account Supervisor
Mark Graham, Head of production, Content
Jesse Katzev, Senior Producer
Catherine Demajo, Associate Vice President, Head of In-house Agency | Agency 361- Marketing
Collin Dunn, Senior Manager
Justin White, Senior Creative Project Manager
Unison Media (A division of StarcomWW)
Cossette
SUMMARY
The “What’s Your What’s Next” campaign needed to drive Canadians to open accounts and make investments using TD Wealth products and services. Because TD Wealth has multiple lines of business, 14 personas, and a multitude of distinct products and offers, this ask would normally lead to 30+ separate campaigns. But we needed to achieve results with one integrated program personalized at scale. And we did just that, driving an average 50% YOY increase in new account openings across TD Wealth and encouraging 20 million Canadians to invest with TD Wealth.
