CLIENT
Pizza Pizza
Adrian Fuoco, Vice President, Marketing
Amber Winters, Senior Director of Marketing
Raymond Luk, Creative Director
Adam Williamson, Marketing Manager
Susanna Rodrigues, Brand Manager
AGENCY
Zak Mroueh, Founder & Creative Chairman
Brian Murray, Chief Creative Officer
Heather Segal, Chief Strategy Officer
Alyssa Guttman, Group Business Director
Jonah Flynn, Creative Director/Copywriter
Michael Siegers, Creative Director/Art Director
Erika Dafoe , Account Director
Cameron Fleming, Strategy Director
Duncan Porter, Art Director
Ana-Marija Vlahovic , Designer
Crystal Huang, Designer
Tim Lynch, Producer
Media Experts
Nicole Williams, Media Planner
Matthew Traynor, Media Planner
SUMMARY
Pizza Pizza's Fixed-Rate Pizza campaign capitalized on the hot topic of inflation by offering customers a price freeze on an XL four-topping pizza. The timing of the campaign was perfect as it launched after a significant Bank of Canada interest rate hike in decades. The campaign generating over 91 million earned media impressions, including being featured in publications like the Wall Street Journal. Additionally, the campaign delivered a return on advertising spend of 2,805%, making it one of Pizza Pizza's most successful campaigns ever.
