IKEA

Johanna Andren, Head of Marketing
Jordan Sequeira, Senior Marketing Leader
Carolyn Thrasher, Marketing Communications

Rethink *Lead Agency

Geneviève Jannelle, Copywriter
Steve Pépin, Art Director
Xavier Blais, Creative Director
Aman Soin, Copywriter
Catherine Blouin Mainville, Account Director
Gabrielle Bergeron, Account Manager
Suzy Truong, Senior Strategist
Aaron Starkman, Global CCO
Nicolas Quintal, Executive Creative Director
Kiara Wilson, Account Director
Megan Christopher, Account Director
Katia Dupuy, Producer
Jenna Fullerton, Print Producer
AJ Merrick, Director of Print Production
Steph Sherwood, Studio Artist
Todd Bennett, Production Artist
Ken Malley, Interactive Developer

Carat Canada

Wunderman Thompson

Circonflex

It's not always easy for prominent global brands to authentically connect with a niche market. IKEA's Swearniture campaign rose to the challenge. In this campaign for the moving period around July 1st, (the biggest business opportunity for IKEA in Quebec) the Swedish giant skillfully mastered the local nuances of the French-Quebecois language, while promoting its own distinctive brand codes. The campaign really struck a chord with Quebecers, delivering a 1,436% increase in engagement on social networks, a +9% increase in-store traffic and above all, a 36% increase in sales YOY.