Hyundai Auto Canada Corp.

Christine Smith, Director, Marketing
Adam Mintz, National Manager, Connected Digital Experience
Kristina Covello-Garcia, National Manager, Marketing Communications

INNOCEAN Canada *Lead Agency

Spiro Paravantes, SVP, Media Operations
Caroline Villarroel, Group Director, Digital Media

Google (Canada)

Fernando Gil, Customer Solutions Engineer

In the ultra-competitive Automotive category, marketers look for every edge to drive brand consideration and sales. Nowhere is the more apparent than with Paid Search where advertisers spend millions annually attempting to conquest competitive brands and reach users searching for their competitors. By using a first to market data-driven approach, and creating dynamically generated search ads that would personalize search copy and call out Hyundai’s competitive specific advantages in real time, Hyundai was able to reduce both cost to drive site visits and cost per acquisition by 22%.¦In the ultra-competitive Automotive category, marketers look for every edge to drive brand consideration and sales. Nowhere is the more apparent than with Paid Search where advertisers spend millions annually attempting to conquest competitive brands and reach users searching for their competitors. By using a first to market data-driven approach, and creating dynamically generated search ads that would personalize search copy and call out Hyundai’s competitive specific advantages in real time, Hyundai was able to reduce both cost to drive site visits and cost per acquisition by 22%.