Alimentation Couche-Tard

Cynthia Moscato, Sr. Marketing Manager, Eastern Canada Division
Kim-Edith Gélinas, Digital Content Project Manager
Kateryne Lortie, National Campaign Manager
Jacinthe Harnois, Sr. Marketing Manager

TAXI *Lead Agency

Graham Lang, Chief Creative Officer
Alexandre Béland, Creative Director
Alexis Caron-Côté, Creative Director
Maxime Mercier, Group Director, Client Engagement
Maeva Moatti, Art Director
Philippe Brosseau, Copywriter
Gabriel Trépanier, Account Manager
Maxime Boivin, Studio Director
Alexandra Michaud, Producer
Philippe Gélinas, Mac Artist
Shauna Lane, Account Manager
Shauna Lane, Copywriter
Shauna Lane, Art Director
Shauna Lane, VP Strategy
Shauna Lane, Managing Director
Shauna Lane, Planner

EssenceMediacom

Laura Nasser, Account Manager
Audrey Pratte, Account Director

Couche-Tard was rocked by a never-seen-before employment crisis in Quebec. Impacting our sales and, worse, our brand, since we’re known for being open late that had to close its doors early. To rally, we turned to a group of people who could help us reopen our doors: first-time job seekers. Seeing a blank resume as an indicator that they’re ready to get to work, we built our campaign around getting their first job at Couche-Tard. Our campaign ROI was 136% and generated a 358% increase in average monthly hires.