CLIENT
Baycrest
Todd Mackie, Executive Director, Marketing & Communications
Orsolya Soos, Marketing Manager
Josh Cooper, President & Chief Executive Officer, Baycrest Foundation
Todd Mackie, Marketing Manager
AGENCY
Mike Schonberger, VP Creative Director
Todd Mackie, Copywriter
Dan Koutoulakis, VP, Planning
Jennifer Jones, VP, Group Account Director
Todd Mackie, Account Director
Jason Dick, VP, Project Management
Aleeza Yermus, Senior Social Strategist
Beatrice Bodogh, SVP, Integrated Production
Todd Mackie, Account Executive
Hill+Knowlton Strategies Canada
Elena Kouretsos, Director, Health, Content + Publishing
Alexa Vogel, VP, Health & Wellness
Janice Noronha, Assistant Consultant, Health & Wellness
Blaine Mackie, VP, Measurement & Analytics
Lauren Neate, Manager, Data & Analytics
Jason Aroussi, Media Intelligence Lead, Data & Analytics
Hearts & Science Canada
Todd Mackie, Group Director, Strategy
Margarita Ulieri, Senior Group Director, Digital Performance
Michael Ophelders, Director Programmatic
Tanya Sidhu, Senior Strategist, Search
SUMMARY
With the dementia crisis intensifying in Canada, how does an unknown organization gain confidence as leaders of the way through? Well, look to Baycrest. Resolving the tension that Boomers are constantly faced with both the life they want, and the life they fear they’ll end up with, we launched Fear No Age, a brand platform demonstrating Baycrest’s quest to defeat dementia in order to provide the freedom to not worry about getting older. Incredibly, the campaign drove a 117% lift in Baycrest being recognized as a leader in defeating dementia.
