AGENCY
Bensimon Byrne / Narrative / OneMethod *Lead Agency
Joseph Bonnici, Chief Creative Officer
Debbie Chan, Creative Director
David Mueller, Creative Director
Ana Segurajauregui Sanchez, Art Director
Angelica Corrano, Art Director
Sophia Wilby, Copywriter
Michelle Pilling, Agency Producer
Marli Bennett, Business Lead
Efi Eman, Project Manager
Berkeley Inc.
Jared Kuemper, Audio Director / Engineer
Jared Kuemper, Audio Producer
Jared Kuemper, Audio Engineer
Soft Citizen
Link York, Executive Producer
Link York, Director
Link York, Director of Photography
Link York, Execetine Producer
Alter Ego
Wade Odum, Colourist
Canadian Opera Company
Johannes Debus, Music Director
SUMMARY
33 million men in North America believe that “strong” men don’t show emotion. Men are socialized to suppress feelings.
We partnered with the Canadian Opera Company, world-renowned composers, and music scientists to create music to help men embrace emotions.
“Uncomposed” illustrated the emotions of men triggered by attributes in music, transforming their own views of masculinity.
The music is being used to inspire healthy masculinity in the Canadian military, incorporated into school curriculum across Canada and HR training in global businesses to engage this and the next generation of men
