AGENCY
TYPE1 (TAXI + Wunderman Thompson) *Lead Agency
Alexis Bronstorph, Chief Creative Officer
Kelsey Horne, Chief Creative Officer
Christine Maw, Chief Strategy Officer
Allen Kwong, Group Creative Director
Zachary Richman, Senior Copywriter
Logan Franklin, Senior Art Director
Aurora Stewart de Pena, Strategy Director
Atash Khosrorad, Account Director
Jessy Stark, Program Director
Christine Tan, Developer
Austin Parkin, Copywriter
David Tang, Designer
Ardit Hashimi, Designer
Deema Kasem, Account Supervisor
Anna Dumke, Project Manager
Matthew Clemente, Product Manager
Jay Catalan, Developer
Kiana Ohori, Social Strategist
Michal Fetsum, Social Strategist
Rob Cimicata, Director of Technology
Adrian Tudorache, Director Marketing Insights
Haipeng Wang, Data Scientist
Ken St. Germain, Data Scientist
Colin Rickatson, Email Manager
Hannah McGregor, Email Manager
SUMMARY
We created a significantly more sustainable browsing experience by replacing everything on Volkswagen’s website with over 1.5 million ASCII characters. No JPEGs. No PNGs. Only live text, used to mimic photographic light and shadow. This resulted in a website that’s 99% cleaner than over 2-million sites tested. The site garnered over 27,000,000 earned impressions from 95+ media outlets, and increased traffic to Volkswagen’s sustainability-focused web content by 89%. Lastly, it helped increase awareness of Volkswagen as an EV brand by 67%.
