CLIENT
Coast Capital
Andrew Rusk, Vice President, Marketing
Ashley Gagnon, Senior Manager, Brand Marketing
Trish Tambellini, Director of Brand Marketing
AGENCY
Jacob Greer, Creative Director Cossette
Brian Quittenton, Associate Creative Director/Copywriter
Kelsey Hughes, Associate Creative Director/Art Director
Luis Coderque, Head of Design - Group Creative Director
Marjo Durand, Business Director
Isil Gilderdale, Director OPC
Peter Ignazi, Global Chief Creative Officer: Cossette
Scott Schneider, Creative Director Cossette
Steven Tachauer, Senior Designer
Carling Borne, Associate Creative Director Design
Aimée Grimes, Designer
Ann Rubenstein, Producer
Robyn Smith, VP, General Manager
Isabelle Chui, Project Manager
Robyn Hutman, Strategy Director
Aimee Phillips, Program Director, Delivery
Andrew Grant, Group Media Planning Director
Harp Dhaliwal, VP, Media Business Lead
Ashley Lewis, Digital Solutions Director
Giulia Ataide Moraes , Media Planner
OPC Canada
Isil Gilderdale, Director of Photography OPC
SUMMARY
In order to position Coast Capital as a real partner, not just a transactional bank, we launched the We’re For Real Campaign which delivered almost 2x the growth achieved in previous years, 26% lift in positive brand sentiment, and a 3% lift in “very likely to consider” amongst retail members.