CLIENT
Seneca College
Maria Wallin, Executive Director, Marketing
Lindsay Collins, Associate Director, Marketing
David Agnew, President
Renata D’Innocenzo, Vice-President, Students and Strategy, President’s Chief of Staff
Erica Lewis, Marketing Specialist
Marilyn Sherman, VP Media Director
AGENCY
Forsman & Bodenfors (Canada) *Lead Agency
Matt Hassell, Chief Executive Officer
Laura Kim, Executive Creative Director
Cameron Fleming, Strategy Director
Jessica Carter, Art Director
Kate Thornloe, Copywriter
tyler kawa, Group Account Director
Jackie Pal, Producer
Julien Bissuel, VP, Client Service
Alisa Sera Garcia, Designer
Rachel Laird, Studio Designer
Twenty6Two
David Johnston, Media Supervisor
Nikki Cutler, Media Coordinator
Major Tom
Aaron Carlson, Group Director
Tamara Shepherd, Senior Account Strategist
Scott Moodie, Lead, Paid Search
Haley Johnson, Digital Media Coordinator
Henna Pahal, hpahal@majortom.com
SUMMARY
Seneca College is one of the GTA’s premiere post-secondary institutions. At the time of this campaign, the COVID-19 pandemic had created two unprecedented cultural situations - 1, mass unemployment, and 2, a significant part of the population actively reconsidering their professional future. By speaking to individuals’ desire to thrive in the face of challenges and inspiring them to take control of their future, we not only drove +9.4% enrolment vs. a category decline of -2.5%, but also outpaced our direct competitors who declined -4.3%.
