CLIENT
Shaw Communications
Paul McAleese, President
Lisa Cooke, VP, Advertising
Matt Matheson, Advertising Director
Kathryn McDonald, Manager, Advertising
Paul Deverell, President
AGENCY
Aaron Starkman, National Managing Partner, Chief Creative Officer
Sean O'Connor, Creative Director
Jake Hope, Associate Creative Director
Sam Massooleh, Strategist
Jeni McAleese, Business Strategy Lead
Mitch McKamey, Group Account Director
Morgan Tierney, Managing Director, Executive Creative Director
Leia Rogers, National Managing Partner, Executive Creative Director
Sean McDonald, National Managing Partner, Chief Strategy Officer
DW Fraser-Winsby, Director of Content
Elsie Blackman, Account Director
Ida Lotfi, Account Director
Cam Spires, Associate Creative Director
Jamie Gurnell, Art Director
Marie Lunny, Partner, Director of Client Services
Hannah Prystay, Copywriter
Charmaine Cheng, Art Director
Steve Miller, Art Director
Hans Thiessen , Creative Director
Joel Holtby, Head of Art & Creative Director
Jake Lim, Designer
Thomas McKeen, Motion Graphics Editor
Ignacio Florez, Motion Graphics Editor
Scott Russell, Head of Print Production
Jonathon Cesar, Studio Artist
April Haffenden, Print Producer
Kyle Hicks, Digital Producer
Glen Chalcraft, Managing Partner, Business
Isha Kanyal, Account Manager
Thom Peters, Copywriter
Ashley Visvanathan, Art Director
Heidi Kao, Designer
Haluka Yagi, Designer
Ken Malley, Interactive Developer
Terri Winter, Digital Producer
SUMMARY
In order to overcome consecutive quarters of customer losses in their profitable internet business, Shaw launched a mobility offer for their existing customers only, rather than new customers.
This resulted in the business going from losing 5K customers a quarter, to gaining 5K customers a quarter. Shaw Mobile achieved the same customer base penetration 2-3 years faster than US peers with the same strategy.
