CLIENT
Hershey
Jorge Rivera, Shopper Marketing Manager
Maria Moreno, Associate Shopper Marketing Manager
Alexia Wharton, Head of Marketing/Brand Growth
Ola Machnowski, Director, Sales Strategy & eCommerce
Sheema Khan, Team Lead, eCommerce & Omnichannel
Kirk Mackay, Associate Manager, eCommerce & Omnichannel
Andie Doan, Marketing Manager Reese's & Oh Henry!
Carly Cowman, Marketing Manager Hershey's, Variety & Premium
AGENCY
Justine Greenwald, Executive Creative Director
Laura Serra, Executive Creative Director
Sheldon Power, Associate Creative Director
Alexis Reiter, Sr. Account Director
Sasha Newton, Associate Creative Director
Lavana Pauk, Strategy Director
Jason Dubroy, SVP, Account Service
Andrew Soberman, Account Director
Eva Mastoras, Sr. Account Manager
Zach Gordensky, Sr. Account Manager
Heather DuMaresq, Account Manager
Dave Wilkinson, VP, Digital
Eric Jay, Digital Manager
Aaron Rabinovitz, Digital Manager
Samantha Caron, Digital Manager
Daniel Tendera, Sr. Digital Analytics Manager
Laura Spaldin, Project Manager
Kristin Hoover, Project Manager
Keriann Lunny, Resource Manager
Dave Watson, Executive Creative Director
Jef Moore, Creative Director
Jason Souce, Creative Director
Henry Park, Creative Director
Chairman Ting, Mural Artist
Ben Johnson, Mural
Universal McCann
Ad Creative
Realtime Media, LLC
Nice Shoes
Stefan Woronko, Creative Director
Stefan Woronko, Creative Director
Stefan Woronko, Sr. Producer
Stefan Woronko, Assistant Producer
Stefan Woronko, 2D/3D Comp Artist
SUMMARY
Introducing the Sweeter Together Initiative: an integrated campaign to bring communicates together by working with local artists to reimagine basketball courts into works of art inspired by Hershey brands. Just buy a bar and help build courts across Canada.
