CLIENT
Leon's
Lewis Leon, VP Marketing
Andrew Kretz, Marketing Lead
Sabrina Bevilacqua, Social, PR and Content
Elizabeth Tejada, National Promotions Co-ordinator
AGENCY
roehl sanchez, Chief Creative Officer, Partner
Sarah Bogue, Producer
Matthew Morris, Associate Creative Director
Sarah Cody, Associate Creative Director
Alison Gray, Account Supervisor
Frank Gianforcaro, Creative Services Director
Kabir Grewal, VP Strategy and Analytics
Fred Simard, Copywriter
Rudin Causi, Art Director/Production Designer
Christina Prokosch, Account Coordinator
OMD
Research & Incite
Partners Film Inc.
Michael Downing, Director
Aerin Barnes, MP, Executive Producer
School Editing
Matt Kett, Editor
SUMMARY
Making a 100 year old brand loved by style conscious millennials with a full funnel strategy that drove +7% increase in Top of Mind first mention, a core consideration and purchase trigger. Greater consideration through a 10% increase in brand perception around contemporary style offerings and Increased Website traffic by 20% with the target audience ultimately leading to a 35.84% growth in conversions without any large capital investments in store redesign.