Pfaff Harley-Davidson

Brandon Durmann, Client
Melanie Somerville, Client

Zulu Alpha Kilo *Lead Agency

Bryan Pizarro, Creative Director & Chief Creative Officer
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Planning Team
Bryan Pizarro, Planning Team
Bryan Pizarro, Head of Design
Bryan Pizarro, ACD Art Director
Bryan Pizarro, ACD Writer
Bryan Pizarro, Designer
Bryan Pizarro, Agency Producer
Bryan Pizarro, Agency Producer

Zulubot

Bryan Pizarro, Executive Producer
Bryan Pizarro, Line Producer
Bryan Pizarro, Director
Bryan Pizarro, DOP
Bryan Pizarro, Editor
Bryan Pizarro, Motion Graphics
Bryan Pizarro, Illustrator
Bryan Pizarro, Illustrator
Bryan Pizarro, Audio Engineer
Bryan Pizarro, Web Design
Bryan Pizarro, Web Design
Dan Lim, Photographer
Bryan Pizarro, Online Artist
Bryan Pizarro, Head of Production

Sparks Innovation

Flash Reproductions

FUZE Reps

Daniela Favot, Photographer
Daniela Favot, Photographer

Harley-Davidson values the freedom of the open road for all, but culturally it’s seen as an “old white man’s brand”. In 2018, Ontario exempted Sikh motorcycle riders from wearing a helmet, protecting their faith, but risking head injury. Pfaff Harley-Davidson saw this as an opportunity to demonstrate, not just state, Harley-Davidson’s commitment to inclusion. Enter, Tough Turban - an innovative design solution for Sikh riders to no longer need to choose between faith and safety. This inclusive initiative that changed the minds of Canadians about Harley-Davidson and turned heads globally.